Monday, 16 April 2018

-A New Revenue Stream with Native Content from Boatshed.com
-A complete portal for boat sales with commissions for publishers

Boatshed has created native content for publishers which generates a new revenue stream.

Boat Sales Portal with custom branding
It’s a content-rich native content portal for boat sales, branded by the publisher and formatted to fit the specific publication by the Boatshed Media Partnership.
Native content is, of course, very efficient at generating hits and conversions -- click-through rates are significantly higher with a white-label portal of this type. It’s a content-rich native content portal for boat sales, branded by the publisher and formatted to fit the specific publication by the Boatshed Media Partnership. Native content is, of course, very efficient at generating hits and conversions -- click-through rates are significantly higher with a white-label portal of this type.
“We create content with real value for your audience, but which is right for your brand and publication, which retain their own identity,” explains Boatshed CEO Neil Chapman. “And publishers do not have to monetise the content -- it is created so that it earns revenue.”

The Boatshed Portal
The Boatshed Portal provides photos, videos, VR and in-depth descriptions of a customised selection of vessels.
“We have a vast selection of this content from our international online platform, and we make it available with bespoke branding and in whatever format you require,” Chapman continues.

Boatshed can make all or part of the content related to the 20,000 boats in its back catalogue available. If the publication is strictly interested in classic boats, for example, there are nearly 1,000 of these available. All of the photographs, video and detailed information is available online.

Once the portal is created, the media partner puts an online link to it on their website. The Boatshed platform handles all the rest: The branding, custom selection and formatting, as well as regular updating and additions. Just a link, thats all, Boatshed do the rest!

Share up to 20 per cent of our commission.

Apart from offering compelling content to readers, publishers can also obtain a new revenue stream with Boatshed Media Partnership. When boats are sold through the native content, a 20 per cent commission is offered to the publisher.

The branded portals include a place where boat owners can list with Boatshed. When a customer goes to the publisher’s branded portal for a listing, a referral is created which results in a commission when the boat is sold. Boatshed technology tracks the referrer throughout the boat sales process, so as soon as the sale is completed, the media partner automatically receives 20 percent of the commission.

“We sell boats rapidly at Boatshed, and we sell more than all of our competitors, so the possibility for publishers to earn a substantial amount in commissions is quite important,” Chapman points out. “It is up to the publisher, however, to encourage listings to make the arrangement succeed.”

But this is the only demand made or work required by the partner, nor is there any expense on their part. Publishers get free content that brings readers to the site, and the chance to earn new revenue.

“Becoming our media partner offers clear benefits, and the offer is entirely transparent,” Chapman concludes.

Want to learn more about becoming a Boatshed Media Partner?

Please contact Neil Chapman