Monday, 16 April 2018

Boatshed goes native with new revenue stream for publishers. Powerful native content on digital marketing platforms is now generating improved CTRs and commissions for our media partners. Get onboard!

A complete portal for boat sales with custom branding from Boatshed.com

A key advantage of this content-rich portal for boat sales is that it can be branded by the publisher and formatted to fit a specific publication by the Boatshed Media Partnership. As a digital marketing tactic, native content is very efficient at generating hits and conversions. Click-through rates are significantly higher with a white-label portal of this type.

We create content with real value for your audience which is not only right for your brand and publication but also retains your own identity and publishers do not have to monetise the content. It’s created so that it earns revenue.

explains Boatshed’s CEO Neil Chapman

Using the Boatshed portal

The Boatshed Portal provides photos, videos, VR and in-depth descriptions from a customised selection of vessels. “We have a vast selection of content from our international online platform – and we make it available with bespoke branding and in whatever format you require,” Chapman continues.

How does it work?

Boatshed can create all or part of the content related to the 20,000 boats available in its back catalogue. If the publication is mainly focused on classic boats, for example, there are nearly 1,000 of these available. All of the photographs, videos and detailed information is available online.

Once the portal is created, the media partner adds an online link to it on their website. The Boatshed platform handles all the rest – taking care of the branding, custom selection and formatting, as well as regular updates and additions. Just a link. That’s all. Boatshed does the rest!

Take a share of up to 20 per cent from our commission

Boatshed can create all or part of the content related to the 20,000 boats available in its back catalogue. If the publication is mainly focused on classic boats, for example, there are nearly 1,000 of these available. All of the photographs, videos and detailed information is available online.

Once the portal is created, the media partner adds an online link to it on their website. The Boatshed platform handles all the rest – taking care of the branding, custom selection and formatting, as well as regular updates and additions. Just a link. That’s all. Boatshed does the rest!

Apart from offering compelling content to readers, publishers can also obtain a new revenue stream with Boatshed Media Partnership. When boats are sold through the native content, a 20 per cent commission is offered to the publisher.

The branded portals include a feature where boat owners can list with Boatshed. When a customer goes to the publisher’s branded portal for a listing, a referral is created which results in a commission when the boat is sold. Boatshed technology tracks the referrer throughout the boat sales process, so as soon as the sale is completed, the media partner automatically receives 20 per cent of the commission.“We sell boats rapidly at Boatshed – and we sell more than all of our competitors – so the possibility for publishers to earn a substantial amount in commissions is quite important,” Chapman points out. “Ultimately, it’s up to the publisher to encourage listings to make the arrangement succeed.”Quite simply, this is the only input required by the partner. And there’s no expense on their part either. Publishers get free content that brings readers to their site – and the opportunity to earn new revenue.

Becoming our media partner offers clear benefits, and the offer is entirely transparent,” Chapman concludes.Discover more about the advantages of becoming a Boatshed Media Partner with Boatshed’s CEO Neil Chapman.