Marine safety specialist, Ocean Safety has unveiled a new brand identity at METSTRADE 2023.

The company says the brand refresh represents its commitment to ensuring its brand identity reflects the high quality of its extensive portfolio of innovative lifesaving equipment.

“As the experts in marine safety, we want our brand to visually reinforce our mission to provide the highest quality, most effective and innovative solutions to protecting lives at sea, as well as reflecting the durability and functionality of our products,” says Alistair Hackett, managing director at Ocean Safety. 

“Our striking new logo will bring our portfolio together under one strong visual identity, giving our products a mark of distinction, letting people know at a glance that they’re protected by the most advanced safety equipment on the market, developed using our years of experience and expert knowledge.”

The new logo will be rolled out across Ocean Safety’s range of safety equipment, joining all its lifesaving essentials together under this unifying identity.

A new website will also be unveiled to underpin the launch of Ocean Safety’s new brand identity and reinforce its values and messaging, as the company says it has entered a new chapter in its 30-year history.

Earlier this month (November 2023), Ocean Safety announced it had expanded its technical team, making three new appointments to reinforce its leading position in the design, manufacture, and supply of marine safety equipment across the commercial, military and leisure marine sectors.

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