Vetus ramps up growth of watersports brand YellowV with new appointment
Vetus has announced the appointment of a dedicated product sales manager for its new inflatable equipment brand, YellowV.
Five-year Vetus product marketeer Nick Tuinenburg has been promoted to the newly created role with the objective of doubling the YellowV product line-up and turnover for 2022.
With the watersport market continuing to expand, marine system supplier Vetus is targeting significant growth for the brand by channelling more focus and resources into product development, raising awareness and increasing sales. The move comes after MIN reported earlier this year that Vetus confirmed record sales in 2021.
YellowV offers an innovative range of inflatable products, including SUPs, inflatable platforms and boats for flat and white water, plus associated accessories.
Launched in 2020, the brand’s mission is to make watersports accessible for everyone, helping people get out onto the water and fit using smart, high-quality equipment.
“The interest in SUPs and entry-level watersport is at an all-time high, a trend demonstrated by our own stock levels and the numerous high-end competitors who are struggling for stock,” Tuinenburg comments. “I am therefore enthusiastic about helping to expand the YellowV range and to familiarise consumers with the brand.”